Transforming One of Zurich’s Leading Pilates Studios into a Scalable Digital Brand
When Christoph Klaus approached us, his studio already held a stellar reputation offline. Known for excellence, discipline, and deep expertise in Pilates, Spiraldynamik®, and Ballet, the studio had become a cornerstone of movement education in Zurich. But the digital presence told a different story: no visibility in search engines, no online booking, no platform for remote classes, and no system to support recurring revenue.
Our goal was clear—translate years of trust, client loyalty, and teaching mastery into a digital presence that performs, converts, and scales. And that’s exactly what we deliver.
1. The Challenge
Christoph needed a modern and professional digital presence that would:
Reflect his expertise and brand values
Enable seamless online booking and payments
Provide a structured e-learning platform for his students
Support long-term growth with ongoing digital strategy
2. The Goals
Develop a strong and consistent brand identity
Redesign the website for clarity, usability, and performance
Automate bookings and payments through WooCommerce
Build a scalable e-learning platform
Provide continuous support with reports and backups
3. The Solution
Our team delivered a comprehensive digital transformation:
Branding: Designed a modern identity aligned with Pilates values of trust, calm, and strength.
Website Redesign: Built a fast, responsive WordPress site optimized for user experience and conversions.
E-Learning Platform: Developed a dedicated learning environment with structured courses and professional video lessons.
Video Production: Edited and optimized over 100 training videos to deliver high-quality content.
Booking System: Integrated WooCommerce to allow clients to schedule and pay for classes online.
SEO Optimization: Enhanced site visibility through targeted structure and metadata improvements.
Ongoing Support: Provided monthly analytics reports, daily backups, and continuous updates to maintain performance and security.
4. Transformation
Before: A limited digital presence, manual processes for bookings, and no online course delivery.
After: A professional digital platform offering:
Automated booking and payment processes
A scalable e-learning hub for Pilates students
A consistent, premium brand identity
Strong search engine visibility and ongoing stability
5. Results
6,700 active users between July 2023 and September 2025
More than 80% of traffic generated through organic search, demonstrating strong SEO performance
Seamless client experience from first visit to completed booking
A fully launched e-learning platform with over 100 videos edited and uploaded
Transparent growth tracking with monthly performance reports and guaranteed reliability with daily backups
6. What Christoph says about us
“This collaboration completely transformed my Pilates studio. From branding to bookings to e-learning, everything now runs professionally and smoothly. My clients appreciate the convenience, and I can focus on teaching while the digital systems handle the rest.”
— Christoph Klaus
