Bringing Alpine Culture Online
Aux Losanges is a unique holiday and cultural centre nestled in the heart of Tschiertschen. Originally built in 1869 and meticulously renovated by Caruso St John Architects, it combines English charm with Swiss Alpine authenticity. Today, Aux Losanges hosts concerts, readings, exhibitions, and lectures, attracting renowned artists and guests from across Europe.
While the chalet’s architecture and atmosphere offered a remarkable physical experience, its digital presence needed to match that same level of sophistication, warmth, and exclusivity.
Our task: to create a digital identity and platform that reflects the soul of Aux Losanges—where culture, nature, and architecture me
1. The Challenge
Aux Losanges had a strong reputation within art and cultural circles, but lacked an online platform that could:
- Communicate its unique blend of Alpine tradition and artistic refinement
- Handle both event management and guest bookings efficiently
- Reach and engage new visitors, artists, and cultural enthusiasts
- Reflect the architectural heritage and creative essence of the venue
2. The Goals
- Develop a modern, elegant website aligned with the Aux Losanges brand
- Create an integrated system for event and guest bookings
- Build an engaging platform for showcasing cultural programs and exhibitions
- Strengthen email marketing to nurture audience relationships
- Ensure ongoing maintenance and scalability for future events and guests
3. The Solution
We designed and implemented a complete digital ecosystem that embodies the Aux Losanges experience:
Branding
- Refined the visual and verbal identity to communicate English sophistication and Alpine authenticity, balancing heritage with contemporary elegance.
Website Design & Development
- Built a custom, responsive website highlighting the architecture, cultural program, and hospitality offerings. The interface emphasizes simplicity, visual storytelling, and atmosphere—mirroring the chalet’s aesthetic.
Event Booking System
- Developed a bespoke booking system for concerts, readings, and exhibitions—supporting over 300 cultural events since launch.
Guest Booking Integration
- Implemented a seamless reservation system for guests, with automated confirmations and availability tracking, simplifying the booking process for hundreds of visitors.
Email Marketing
- Established a targeted newsletter system to promote upcoming events, artist residencies, and seasonal stays—strengthening community engagement and visitor retention.
4. Transformation
Before:
A physical destination with rich heritage and a vibrant cultural programme—but limited digital reach and no centralized booking system.
After:
A digital home that elegantly unites culture, hospitality, and architecture:
- Cohesive brand identity expressing the spirit of Aux Losanges
- Seamless booking experience for events and accommodations
- Consistent communication with audiences through email marketing
- Sustainable digital growth supported by ongoing maintenance and optimization
5. Results
- 300+ cultural events successfully managed through the digital platform
- Hundreds of guest bookings handled with ease and reliability
- High engagement through event newsletters and booking reminders
- Strong increase in online visibility and audience reach
- Enhanced guest and artist satisfaction through intuitive digital experiences
- Continuous growth in returning visitors and bookings year over year
6. What Aux Losanges Say
“Aux Losanges has always been about creating a place where art, culture, and the mountains meet. Our new digital presence captures that essence beautifully. The website and booking systems have transformed how we organize events and welcome guests—it’s seamless, elegant, and true to who we are.”
— Aux Losanges Team
