Transforming a Jewelry Vision into a Digital Presence
Franziska Gnos is one of Zurich’s most respected jewelry designers, known for her award-winning work, sustainable practices, and unique designs. Every piece she creates is handcrafted with recycled gold and responsibly sourced gemstones, combining ancient craftsmanship with innovative techniques.
However, her digital presence did not reflect this level of artistry and responsibility. She needed a platform that would not only showcase her collections but also communicate her values: sustainability, individuality, and craftsmanship.
Our mission was clear—translate Franziska’s artistic vision into a professional digital identity that resonates with her audience and builds long-term visibility.
1. The Challenge
Franziska’s studio already had a strong offline reputation, but she lacked a digital presence that could:
- Represent her sustainable and ethical design philosophy
- Attract new clients through search engines
- Tell the story of her collections, exhibitions, and custom design process
- Provide a professional yet personal online experience for her audience
2. The Goals
- Build a modern, elegant website aligned with her brand values
- Improve visibility in search engines with targeted SEO
- Highlight sustainability and custom-made jewelry as key differentiators
- Support growth with ongoing updates and analytics
3. The Solution
We delivered a complete digital foundation for her jewelry brand:
- Branding & Storytelling
Created a digital identity that reflects her craftsmanship, values, and award-winning history. - Website Design
Developed a clean, responsive website with strong visual storytelling, giving equal weight to collections, philosophy, and the personal consultation process. - SEO Optimization
Implemented a targeted SEO strategy focusing on keywords such as handmade jewelry Zurich, sustainable jewelry, and custom gold jewelry, driving organic traffic. - Content Strategy
Structured content to communicate her process—from inspiration and consultation to creation—while emphasizing recycled gold and Fairtrade gemstones. - Ongoing Support
We continue to provide website maintenance, performance tracking, and SEO adjustments to ensure long-term visibility and growth.
4. Transformation
Before: Limited online visibility, no platform to communicate values or reach new clients.
After: A professional digital brand offering:
- A clear, elegant online presence aligned with Franziska’s philosophy
- Strong organic visibility for her target audience
- Storytelling that highlights sustainability, uniqueness, and craftsmanship
- A stable foundation for future growth and client engagement
5. Results
- 5,900 engaged visitors in the last 12 months, with 5,800 fresh prospects discovering the brand for the first time.
- High-impact organic visibility: More than 80% of traffic comes from Google and direct search, showcasing strong brand presence and SEO dominance.
- Deep audience engagement: Average session time of 6 minutes 36 seconds proves visitors are captivated by the content and product offering.
- 50,000 meaningful interactions across the site, reflecting an active and responsive audience.
- Top-performing pages driving intent-rich traffic, including engagement rings and the homepage, demonstrating alignment with high-value customer searches.
- Low bounce rates under 40%, showing that visitors find what they’re looking for and stay engaged.
- Growing loyalty base with a steady increase in returning visitors, fueled by referrals from design networks and social platforms.
6. What Franziska says
“With my new website, my jewelry is finally represented in the way I envisioned it. The focus on sustainability, craftsmanship, and individuality comes across beautifully online. The SEO strategy has made my studio more visible, and I can now welcome new clients who share my values.”
— Franziska Gnos
